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盡管大多數(shù)企業(yè)者建設(shè)網(wǎng)站的初衷是美好的，可實(shí)際上收到的效果卻相當(dāng)?shù)奈⑿。壕W(wǎng)站很大程度只是一個(gè)放在那里不動(dòng)的“東西”，而這個(gè)東西外在的影響與作用相當(dāng)?shù)男?。為什么?huì)這樣呢? 其實(shí)也很簡(jiǎn)單，因?yàn)榻ㄔO(shè)一個(gè)網(wǎng)站是一個(gè)系統(tǒng)的工程，它一般都需要經(jīng)歷：網(wǎng)站規(guī)劃（需求階段）、網(wǎng)站設(shè)計(jì)（設(shè)計(jì)階段）、網(wǎng)站開(kāi)發(fā)、網(wǎng)站測(cè)試、部署上線、運(yùn)營(yíng)維護(hù)；而這些東西不是每個(gè)企業(yè)都具備的，所以他們只能找第三方IT服務(wù)公司來(lái)開(kāi)發(fā)，由于用戶自身的相關(guān)因素（成本控制、缺乏專(zhuān)業(yè)技能、業(yè)務(wù)規(guī)劃等），導(dǎo)致他們很難找尋到合適的IT公司開(kāi)發(fā)出性價(jià)比高的網(wǎng)站，另外，由于開(kāi)發(fā)網(wǎng)站本身的技術(shù)門(mén)檻不高，一個(gè)團(tuán)隊(duì)可以做，一個(gè)人也可以做，導(dǎo)致市場(chǎng)服務(wù)水平參差不齊，價(jià)格凌亂不堪。另外，就是網(wǎng)站本身應(yīng)該是一個(gè)持續(xù)更新的過(guò)程，可是一般性的公司，養(yǎng)一個(gè)專(zhuān)職的網(wǎng)站運(yùn)維人員，持續(xù)更新網(wǎng)站內(nèi)容是不太現(xiàn)實(shí)的，工資高了，企業(yè)不劃算，工資低了，人員流動(dòng)性強(qiáng)，加之，要求為復(fù)合型需求（如：內(nèi)容編輯、圖片處理、網(wǎng)站推廣、網(wǎng)站經(jīng)營(yíng)等），如果只是單一的個(gè)人工作，工作中沒(méi)有交流需求，這種壓抑與無(wú)上升空間工作，基本很難留住人才。 Although most entrepreneurs the purpose of the construction site is a good thing, but actually received effect is quite small: website greatly just one on there motionless "things", and the external influence and function were fairly small. Why is this so? Actually very simple also, because building a website is a system engineering, it usually needs to experience: site planning phase (demand), web design (design phase), web development, web site online testing, deployment, and operation and maintenance; And these things not every enterprise has, so they can find a third-party IT service company to develop, because the user's own factors (cost control, lack of professional skills, business planning, etc.), lead to hard to find a suitable IT companies to develop cost-effective website, in addition, the development of the site itself was due to the threshold is not high, a team can do, a person can also do, lead to market the service level is uneven, the price is a mess. In addition, is the site itself should be a process of continuously updated, but the general company, have a professional website operations staff, continuously updated content is not too realistic, high wages, the enterprise is not cost-effective, low wages, staff liquidity is strong, in addition, requirements for complex requirements (such as content editing, image processing, website promotion, website management, etc.), if only a single individual work, work without communication demand, the stress work with no upside, basic it is difficult to retain talent.